diff --git a/src/view/screens/Profile.tsx b/src/view/screens/Profile.tsx
index 37111c02..5ef64598 100644
--- a/src/view/screens/Profile.tsx
+++ b/src/view/screens/Profile.tsx
@@ -41,6 +41,7 @@ import {ProfileFeedSection} from '#/screens/Profile/Sections/Feed'
 import {ProfileLabelsSection} from '#/screens/Profile/Sections/Labels'
 import {ScreenHider} from '#/components/moderation/ScreenHider'
 import {ProfileStarterPacks} from '#/components/StarterPack/ProfileStarterPacks'
+import {navigate} from '#/Navigation'
 import {ExpoScrollForwarderView} from '../../../modules/expo-scroll-forwarder'
 import {ProfileFeedgens} from '../com/feeds/ProfileFeedgens'
 import {ProfileLists} from '../com/lists/ProfileLists'
@@ -86,6 +87,16 @@ export function ProfileScreen({route}: Props) {
     }
   }, [resolveError, refetchDid, refetchProfile])
 
+  // Apply hard-coded redirects as need
+  React.useEffect(() => {
+    if (resolveError) {
+      if (name === 'lulaoficial.bsky.social') {
+        console.log('Applying redirect to lula.com.br')
+        navigate('Profile', {name: 'lula.com.br'})
+      }
+    }
+  }, [name, resolveError])
+
   // When we open the profile, we want to reset the posts query if we are blocked.
   React.useEffect(() => {
     if (resolvedDid && profile?.viewer?.blockedBy) {