diff --git a/src/state/queries/feed.ts b/src/state/queries/feed.ts
index b599ac1a..fed23f5b 100644
--- a/src/state/queries/feed.ts
+++ b/src/state/queries/feed.ts
@@ -1,3 +1,4 @@
+import {useCallback, useEffect, useMemo, useRef} from 'react'
 import {
   AppBskyActorDefs,
   AppBskyFeedDefs,
@@ -171,28 +172,117 @@ export function useFeedSourceInfoQuery({uri}: {uri: string}) {
   })
 }
 
-export const useGetPopularFeedsQueryKey = ['getPopularFeeds']
+// HACK
+// the protocol doesn't yet tell us which feeds are personalized
+// this list is used to filter out feed recommendations from logged out users
+// for the ones we know need it
+// -prf
+export const KNOWN_AUTHED_ONLY_FEEDS = [
+  'at://did:plc:z72i7hdynmk6r22z27h6tvur/app.bsky.feed.generator/with-friends', // popular with friends, by bsky.app
+  'at://did:plc:tenurhgjptubkk5zf5qhi3og/app.bsky.feed.generator/mutuals', // mutuals, by skyfeed
+  'at://did:plc:tenurhgjptubkk5zf5qhi3og/app.bsky.feed.generator/only-posts', // only posts, by skyfeed
+  'at://did:plc:wzsilnxf24ehtmmc3gssy5bu/app.bsky.feed.generator/mentions', // mentions, by flicknow
+  'at://did:plc:q6gjnaw2blty4crticxkmujt/app.bsky.feed.generator/bangers', // my bangers, by jaz
+  'at://did:plc:z72i7hdynmk6r22z27h6tvur/app.bsky.feed.generator/mutuals', // mutuals, by bluesky
+  'at://did:plc:q6gjnaw2blty4crticxkmujt/app.bsky.feed.generator/my-followers', // followers, by jaz
+  'at://did:plc:vpkhqolt662uhesyj6nxm7ys/app.bsky.feed.generator/followpics', // the gram, by why
+]
 
-export function useGetPopularFeedsQuery() {
+type GetPopularFeedsOptions = {limit?: number}
+
+export function createGetPopularFeedsQueryKey(...args: any[]) {
+  return ['getPopularFeeds', ...args]
+}
+
+export function useGetPopularFeedsQuery(options?: GetPopularFeedsOptions) {
+  const {hasSession} = useSession()
   const agent = useAgent()
-  return useInfiniteQuery<
+  const limit = options?.limit || 10
+  const {data: preferences} = usePreferencesQuery()
+
+  // Make sure this doesn't invalidate unless really needed.
+  const selectArgs = useMemo(
+    () => ({
+      hasSession,
+      savedFeeds: preferences?.savedFeeds || [],
+    }),
+    [hasSession, preferences?.savedFeeds],
+  )
+  const lastPageCountRef = useRef(0)
+
+  const query = useInfiniteQuery<
     AppBskyUnspeccedGetPopularFeedGenerators.OutputSchema,
     Error,
     InfiniteData<AppBskyUnspeccedGetPopularFeedGenerators.OutputSchema>,
     QueryKey,
     string | undefined
   >({
-    queryKey: useGetPopularFeedsQueryKey,
+    queryKey: createGetPopularFeedsQueryKey(options),
     queryFn: async ({pageParam}) => {
       const res = await agent.app.bsky.unspecced.getPopularFeedGenerators({
-        limit: 10,
+        limit,
         cursor: pageParam,
       })
       return res.data
     },
     initialPageParam: undefined,
     getNextPageParam: lastPage => lastPage.cursor,
+    select: useCallback(
+      (
+        data: InfiniteData<AppBskyUnspeccedGetPopularFeedGenerators.OutputSchema>,
+      ) => {
+        const {savedFeeds, hasSession: hasSessionInner} = selectArgs
+        data?.pages.map(page => {
+          page.feeds = page.feeds.filter(feed => {
+            if (
+              !hasSessionInner &&
+              KNOWN_AUTHED_ONLY_FEEDS.includes(feed.uri)
+            ) {
+              return false
+            }
+            const alreadySaved = Boolean(
+              savedFeeds?.find(f => {
+                return f.value === feed.uri
+              }),
+            )
+            return !alreadySaved
+          })
+
+          return page
+        })
+
+        return data
+      },
+      [selectArgs /* Don't change. Everything needs to go into selectArgs. */],
+    ),
   })
+
+  useEffect(() => {
+    const {isFetching, hasNextPage, data} = query
+    if (isFetching || !hasNextPage) {
+      return
+    }
+
+    // avoid double-fires of fetchNextPage()
+    if (
+      lastPageCountRef.current !== 0 &&
+      lastPageCountRef.current === data?.pages?.length
+    ) {
+      return
+    }
+
+    // fetch next page if we haven't gotten a full page of content
+    let count = 0
+    for (const page of data?.pages || []) {
+      count += page.feeds.length
+    }
+    if (count < limit && (data?.pages.length || 0) < 6) {
+      query.fetchNextPage()
+      lastPageCountRef.current = data?.pages?.length || 0
+    }
+  }, [query, limit])
+
+  return query
 }
 
 export function useSearchPopularFeedsMutation() {
diff --git a/src/view/screens/Feeds.tsx b/src/view/screens/Feeds.tsx
index 76ff4268..61255945 100644
--- a/src/view/screens/Feeds.tsx
+++ b/src/view/screens/Feeds.tsx
@@ -104,22 +104,6 @@ type FlatlistSlice =
       key: string
     }
 
-// HACK
-// the protocol doesn't yet tell us which feeds are personalized
-// this list is used to filter out feed recommendations from logged out users
-// for the ones we know need it
-// -prf
-const KNOWN_AUTHED_ONLY_FEEDS = [
-  'at://did:plc:z72i7hdynmk6r22z27h6tvur/app.bsky.feed.generator/with-friends', // popular with friends, by bsky.app
-  'at://did:plc:tenurhgjptubkk5zf5qhi3og/app.bsky.feed.generator/mutuals', // mutuals, by skyfeed
-  'at://did:plc:tenurhgjptubkk5zf5qhi3og/app.bsky.feed.generator/only-posts', // only posts, by skyfeed
-  'at://did:plc:wzsilnxf24ehtmmc3gssy5bu/app.bsky.feed.generator/mentions', // mentions, by flicknow
-  'at://did:plc:q6gjnaw2blty4crticxkmujt/app.bsky.feed.generator/bangers', // my bangers, by jaz
-  'at://did:plc:z72i7hdynmk6r22z27h6tvur/app.bsky.feed.generator/mutuals', // mutuals, by bluesky
-  'at://did:plc:q6gjnaw2blty4crticxkmujt/app.bsky.feed.generator/my-followers', // followers, by jaz
-  'at://did:plc:vpkhqolt662uhesyj6nxm7ys/app.bsky.feed.generator/followpics', // the gram, by why
-]
-
 export function FeedsScreen(_props: Props) {
   const pal = usePalette('default')
   const {openComposer} = useComposerControls()
@@ -327,10 +311,7 @@ export function FeedsScreen(_props: Props) {
             type: 'popularFeedsLoading',
           })
         } else {
-          if (
-            !popularFeeds?.pages ||
-            popularFeeds?.pages[0]?.feeds?.length === 0
-          ) {
+          if (!popularFeeds?.pages) {
             slices.push({
               key: 'popularFeedsNoResults',
               type: 'popularFeedsNoResults',
@@ -338,26 +319,11 @@ export function FeedsScreen(_props: Props) {
           } else {
             for (const page of popularFeeds.pages || []) {
               slices = slices.concat(
-                page.feeds
-                  .filter(feed => {
-                    if (
-                      !hasSession &&
-                      KNOWN_AUTHED_ONLY_FEEDS.includes(feed.uri)
-                    ) {
-                      return false
-                    }
-                    const alreadySaved = Boolean(
-                      preferences?.savedFeeds?.find(f => {
-                        return f.value === feed.uri
-                      }),
-                    )
-                    return !alreadySaved
-                  })
-                  .map(feed => ({
-                    key: `popularFeed:${feed.uri}`,
-                    type: 'popularFeed',
-                    feedUri: feed.uri,
-                  })),
+                page.feeds.map(feed => ({
+                  key: `popularFeed:${feed.uri}`,
+                  type: 'popularFeed',
+                  feedUri: feed.uri,
+                })),
               )
             }