diff --git a/README.md b/README.md
index ead1e677..c32d726e 100644
--- a/README.md
+++ b/README.md
@@ -52,6 +52,12 @@ Please be sure to:
 
 If you discover any security issues, please send an email to security@bsky.app. The email is automatically CCed to the entire team and we'll respond promptly.
 
+## Are you a developer interested in building on atproto?
+
+Bluesky is an open social network built on the AT Protocol, a flexible technology that will never lock developers out of the ecosystems that they help build. With atproto, third-party can be as seamless as first-party through custom feeds, federated services, clients, and more.
+
+If you're a developer interested in building on atproto, we'd love to email you a Bluesky invite code. Simply share your GitHub (or similar) profile with us via [this form](https://forms.gle/BF21oxVNZiDjDhXF9).
+
 ## License (MIT)
 
 See [./LICENSE](./LICENSE) for the full license.